To qualify for the Quality Circle Award, brands/manufacturers must receive at least 15 dealer responses and score 80% or above in overall dealer satisfaction in the association’s 18th Annual Dealer Satisfaction Index (DSI) survey.
"The DSI Quality Circle Award recognizes the high level of commitment these manufacturers show toward their dealer business partners," said RVDA Chairman Tim O’Brien of Circle K RVs in Lapeer, Mich. "Their commitment to continuously improving products and processes ultimately helps dealers serve customers better. We look forward to honoring these outstanding manufacturers at the convention this year."
RVDA asks dealers to express, confidentially, their level of satisfaction with their brands/manufacturers on eight core issues:
- Sales support
- Sales territory
- Vehicle design
- Vehicle reliability/quality
- Competitive price/value
- Parts support
- Dealership warranty support
- Overall dealer communications
The 18th Annual DSI survey was conducted between April and July 2011. RVDA said 484 dealers responded this year and provided 2,509 brand ratings.