Northwood Manufacturing Delivers First Nash DLX
(L-R) Ward King, Dan Woollard shaking hands with Jim Jones, Keith Williams, Jim Baehmann, and Donald Cochran.
Dan Woollard, owner of Thunder RV in La Grande, OR, takes delivery of the first Nash DLX model produced by Northwood Manufacturing, Inc., La Grande, OR. On hand from Northwood Manufacturing, Inc. were CEO- Jim Jones; COO- Ward King; Director of Manufacturing- Keith Williams; Director of Sales- Donald Cochran; and District Sales Manager- Jim Baehmann.
Just in time for the spring show season, Northwood has entirely recreated the Nash brand while re-branding the product the Nash DLX. Launched with 5 initial floor plans, the Nash DLX will become a full-line product offering featuring both travel trailers and fifth wheels. The additional models will be incorporated into the line-up over the next year. The Nash DLX offers floor plans not available in any of the other Northwood brands and boasts a unique look as well as some signature features.
The first impression is striking as the exterior features a grey fiberglass exterior with black trim and accents. As with all the Northwood products, Nash DLX models ride on Northwood's exclusive "Certified" chassis. In addition, each Nash DLX features a chassis mounted receiver, rated at 2,000 lbs., to accommodate assorted carriers or an optional BBQ. A generator ready compartment is standard. Also standard is the ten gallon water heater. Nash DLX also creates functional storage space with "Campers Closets" (closets with shelves rather than hang bars) and bunk models feature "Stow-n-Go" kids storage compartments. Even with these dramatic changes, Northwood offers the product at a price point that is well below the price point of last year's conventional Nash product.
Woollard echoes the sentiments of many other Northwood dealers who are excited about this product repositioning and how it will translate into increased sales volume. Woollard further believes that this re-alignment of the product will recreate the success enjoyed by Ron Nash's original product.
Thunder RV is located in nearby Island City, OR and has dominated the local market for years. The Woollard family has been a Northwood dealer since 1997 and is a top retailing dealer for Northwood Manufacturing. Woollard's commitment to the Northwood brands is significant as he carries every product line the company manufactures.